Enhance your digital marketing strategy with GTM Server-Side and CAPIs

GTM Server-Side & Social Media CAPI

With GTM Server-Side (GTMss), implementing Conversion APIs (CAPIs) for social media platforms has never been easier. Our solution enables you to accurately track user interactions and conversions by sending Data directly to social media platforms, ensuring enhanced Data accuracy, improved ad performance, and better compliance with privacy regulations.

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What is GTM Server-Side?

Google Tag Manager Server-Side (GTMss)

GTM Server-Side (GTMss) is an advanced version of Google Tag Manager that allows you to utilize first-party cookies and manage Data on your own server before sending it to third-party platforms. This approach improves Data accuracy, enhances site performance, and offers better control over user privacy.

▪ Better Data Accuracy

Boost Data accuracy by reducing loss from ad blockers

▪ Improved Performance

Reduce client-side load and enhance site performance

What are Social Media CAPIs?

Social Media CAPIs

Social Media Conversion APIs (CAPIs) are tools that allow you to send Data about user interactions and conversions directly from your server to social media platforms. This direct server-to-server connection improves Data accuracy, bypasses browser and ad blocker limitations, and enhances the effectiveness of your advertising campaigns.

▪ Centralized Control

Filter, modify, or remove sensitive Data

▪ Enhanced Privacy Compliance

Stay compliant with privacy regulations

Setting Up GTM Server-Side & CAPIs

Want to learn more about deploying social media CAPIs? Contact one of GTM certified experts today.

Deploy GTMss

Set up Google Tag Manager Server-Side (GTMss) to process and manage your Data on a secure server, providing better control over Data privacy and improving tracking accuracy.

Utilize First-Party Cookies

Implement first-party cookies to collect and store user Data directly on your server, ensuring more reliable tracking and better alignment with privacy regulations.

Integrate Social Media CAPIs

Connect your server-side environment to social media platforms by integrating Conversion APIs (CAPIs), allowing for accurate and direct Data sharing to optimize your marketing efforts.

Create the Tag Manager Server Account & Container

Set up your Google Tag Manager (GTM) server account and container to enhance data collection and tracking accuracy. By moving tag processing to a dedicated server, you improve website performance, boost data security, and gain more control over your analytics infrastructure.

Set up a Google Cloud Platform (GCP) tagging server

Launch a dedicated tagging server on Google Cloud Platform (GCP) to support server-side tracking with Google Tag Manager (GTM). This setup enhances data privacy, improves website performance, and ensures more reliable data collection by processing tags on the server instead of the user’s browser.

Configure Server Domain

Set up a custom domain for your server-side Google Tag Manager (GTM) container, ensuring better brand alignment and improving data accuracy. A custom domain enhances security, optimizes tracking, and reduces data loss due to browser restrictions, all while maintaining consistency across your digital infrastructure.

Consolidate Data Stream

Streamline your data flow by sending it from Google Analytics 4 (GA4) to Google Tag Manager Server-Side (GTM SS). This integration enhances data accuracy, reduces browser-based limitations, and allows for more reliable event tracking, providing a more complete view of user behavior while improving performance and security

Upgrade Client-Side GTM Container

Enhance your existing client-side Google Tag Manager (GTM) container by transitioning to a server-side setup.

Set up Social Conversion API (CAPI)

Integrate Social Conversion API (CAPI) or other third-party services with your Google Tag Manager Server-Side setup to ensure accurate conversion tracking and seamless data flow. This setup enhances your ability to measure and optimize marketing performance across various platforms, ensuring reliable and precise data collection for improved campaign effectiveness.

Our GTM Server-Side & CAPIs Services

Start your journey towards enhanced social media marketing performance. Contact one of our GTM certified experts today.

Trusted by leading companies in Saudi Arabia

“Our experience with Daam Al-Arabia has been perfect in almost all aspects, from prompt support and sound advice to continued follow-up and technical savviness.”

Mohammed Meady

Virgin Megastore KSA, eCommerce Manager

Why Work With Us?

Trusted by Saudi Arabia’s Leading Brands

Leveraging Data Intelligence and Security requires the right partner. Top companies trust us for our proven expertise, innovative solutions, tailored approach, and unwavering commitment to excellence.

Partner with us to experience the advantages of working with a leader in Data Intelligence and Security. Let us unlock the full potential of your Data and accelerate your business growth.

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