Google Analytics 360 property VS. standard GA4 property:
GA4 Standard:
GA4 is the next generation of Analytics that tracks users’ interactions based on events. This gives us the flexibility to unify data across platforms (websites, iOS Apps, and Android Apps) to better understand the customer journey.
GA4 360:
Google Analytics 360 is the enterprise level of GA which provides higher limits for data collection, sampling, reporting, data retention, configurations, and export to BigQuery.
GA4 VS. GA4 360.
Features Details
| Feature |
GA4 |
GA4 (360)
|
|---|---|---|
| GA4 Distinct Events per stream (Apps) | 500 |
2000 |
| Events Marked as Conversions | 30 | 50 |
| Parameters per Event | 25 | 100 |
| event-scoped custom dimensions per property | 50 | 125 |
| event-scoped custom metrics per property | 50 | 125 |
| User-scoped custom dimensions per property | 25 | 100 |
| Audience Creation | 100 | 400 |
| Exploration Reports Creation per User | 200 | 200 |
| Exploration Reports Shared per Property | 500 | 1000 |
| API Tokens per Day | 25,000 | 250,000 |
| Data Retention |
14 Months | 50 Months |
| Events Export to BigQuery per Day | 1,000,000 | Billions |
| Events Export to BigQuery (Streaming) | Unlimited | Unlimited |
| Roll-up Properties & Sub-properties | 0 | 100 |
| Data Sampling Quota Limit | 10 Million Events | 1 billion Events |
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