Enhancing User Experience and Driving Sales through Data-Driven Strategies
Paris Gallery
Leading retailer utilizes Daam Al-Arabia’s Marketing Intelligence solution and achieves a 156% increase in purchases through advanced user segmentation, personalized campaigns, and real-time data analytics. Targeted outreach across email, SMS, and social media boosted customer engagement and conversions, driving significant growth and ROI.
Introduction
Paris Gallery, established as a premier luxury retail brand, has built a strong presence in the Saudi Arabian market. Known for its extensive range of luxury products, including perfumes, cosmetics, watches, and accessories, Paris Gallery has become a go-to destination for high-end shoppers.
Recognizing the importance of staying ahead in the digital landscape, Paris Gallery partnered with Daam Al-Arabia to further strengthen their approach to eCommerce and digital marketing. Their objective was to enhance the user experience, increase online conversion rates, and boost customer retention through intelligent and data-driven digital marketing strategies.
Industry
Luxury Retail
Capabilities Used
Data Driven Strategy , Personalized Campaigns, User Segmentation
The Challenge
While Paris Gallery successfully attracted users to its website, they identified an opportunity to further engage and retain these customers through a more customer-centric strategy.
Their new approach revolved around:
- Optimizing customer retention efforts to enhance long-term customer satisfaction.
- Increasing conversion rates, particularly among first-time visitors.
- Leveraging digital channel personalization for more tailored user experience.
Actions Taken
The Result
Paris Gallery Sees 50% MoM Growth
As a result of these actions, Paris Gallery achieved a 50% month-over-month growth in online sales. Targeted campaigns via email, WhatsApp, and SMS, driven by precise user segmentation, boosted engagement and conversion rates. The use of GA4 data allowed for ongoing optimization, ensuring efficient resource use and maximizing campaign performance, leading to sustained growth and improved customer retention.
Purchases ▲ 156%
Add to Carts ▲ 117%
Conversion Rate ▲ 29%
Daam Al-Arabia took the time to thoroughly understand our challenges and objectives. Their services have greatly improved our business operations, Data Analytics and digital marketing strategies.
Mohammed Semary
Paris Gallery, eCommerce Manager
Why Work With Us?
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