What’s new in Google Analytics 4 [GA4]?
Google Analytics 4 [GA4] represents a significant evolution from its predecessor, Universal Analytics [UA]. While UA focused on pageviews and sessions, GA4 takes a more holistic approach by centering on user-centric metrics. GA4 introduces enhanced event tracking, providing a detailed understanding of user interactions beyond traditional website actions. It also seamlessly integrates web and app analytics, allowing businesses to gain comprehensive insights across digital platforms.
With an emphasis on machine learning and predictive metrics, GA4 is designed to adapt to the evolving digital landscape, offering more personalized and actionable insights for businesses and marketplaces in the online environment
Unified User Interaction Data
Achieve Unified User Interaction Data for Better Insights
Unify user interaction data seamlessly from both mobile apps and websites through the implementation of multiple data streams. This enables a holistic understanding of customer behavior across various touchpoints and devices.
▪ Enhanced Tracking
Gain deeper insights with event-based tracking
▪ Cross-Platform Analysis
Track users seamlessly across all devices
Enhanced Funnels and Visualization
Optimize Conversion and Enhance performance
▪ Enhanced Funnels
Gain deeper insights with event-based tracking
▪ Enhanced Visualization
Track users seamlessly across all devices
eCommerce Tailored Analytics
Go beyond tracking traffic and session sources
Dive deep into comprehensive insights, correlating data with conversions, engagement rates, and more. Specifically curated for eCommerce, GA4 tracks essential performance metrics, including item performance, category and list performance, login attempts, coupon usage, and many other key indicators.
▪ Essential Metrics
Gain deeper insights with eCommerce performance metrics
▪ Detailed User Behavior
Get insights intro users checkout behavior with detailed funnel steps
Our Data Analytics Guarantees
Quick, Easy Integration
Connect all your touchpoints and let the magic unfold.
Seamless Onboarding
Work with our specialists for an easy onboarding experience.
Immediate Impact
Get immediate and long term results from the go-live date.
SpeedyPlus Support
Receive expert technical support within 2 business hours.
Our Data Analytics Tech Stack
Get A FREE Audit Session Now!
Tell us about your project to assess your current situation and give you FREE advice
Why Work With Us?
Trusted by Saudi Arabia’s Leading Brands
Leveraging Data Intelligence and Security requires the right partner. Top companies trust us for our proven expertise, innovative solutions, tailored approach, and unwavering commitment to excellence.
Partner with us to experience the advantages of working with a leader in Data Intelligence and Security. Let us unlock the full potential of your Data and accelerate your business growth.