Google Analytics 4 (GA4) Migration
Everyone knows that Google Universal Analytics Standard stopped processing data starting from July 1, 2023. Now you must migrate/upgrade your UA property to the new version of Google Analytics 4 (GA4) property to minimize the data gap.
Google will automatically create a new GA4 property for you, with a few basic settings copied from the UA property. But that doesn't mean your current GA4 tracking is complete! It's just a good start.
Leverage the GA4 power and maximize your benefits with a professional GA4 migration agency in Saudi Arabia.
GA4 is the Future of Analytics
Unlike UA, GA4 properties can collect and combine users interactions data from both mobile apps and websites via implementing multiple data streams allowing you to understand your customers behavior across touchpoints & devices..
Here is where Daam Al-Arabia can step in and help businesses in Saudi Arabia make the most of their GA4 implementation and improve ROI with data-driven attribution.
GA4 - Unified View of Your Customer Journey
Google Analytics 4 collects data from all touchpoints (Website, iOS App, and Android App) which create a single analytics view of the customer journey across multiple apps & devices.
Google Analytics 4 [GA4] for eCommerce stores (web/app)
Google Analytics 4 (GA4) offers special features dedicated to E-commerce/e-store owners and performance marketing heads.
Using GA4, you we can't only track the traffic/session sources, and correlate that data with the conversions, engagement rate...etc. but also tracks the e-commerce performance like item performance, category & list performance, login attempts, and coupon usage... many more.
With this data, you can determine the effectiveness of your marketing campaigns along with your store performance. The Enhanced E-commerce Measurement allows measuring the checkout behavior with funnel steps i.e. cart view, begin checkout, add shipping info, add payment info, and finally the purchase or transaction with revenue that your visitors generates.
Never miss the funnels you liked, [GA4] can do it better
Google Analytics 4 (GA4) got powerful tools to create funnels like the purchase journey funnel, checkout funnel, and registration funnel. So you never missed the UA funnel reports.
With this data, you can understand from which step exactly the user abandons his cart, analyze the reason, fix the issue, and optimize your customer purchase journey.
Every Google Analytics user needs to migrate to GA4. GA4 comes with a lot of features that design specifically for e-commerce platforms to help them get insights quickly from their data with new features like data streams to unify the data view and event-based tracking.
If you need a comprehensive Google Analytics 4 (GA4) Implementation, Migration & Reporting, don’t hesitate to contact us.
Daam Al-Arabia developed a very robust analytics framework named (BII) that starts from the business use case to develop a GA4 measurement plan that helps you meet your business goals.