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GTM-CAPI

Control 3rd partiers tags and enhance website performance with Server-Side GTM

Move tracking events & social pixels from your website or app to a server-side Google Tag Manage with a container on Google Cloud Platform (GCP)

How Server-Side GTM Can Help?

GTM Server-Side will save the hosting resources, secure data, and enhance site speed by sending the data only once to your tracking server sGTM, then distributing it to different parties like Facebook Conversions API, Snapchat Conversions API (CAPI), Tiktok Event API ... etc.
Get much more centralized control of data before sending it to different vendors. You can also filter, overwrite, or manipulate data before sending it out of your ss-GTM, for example, remove Personal Identifiable Information (PII) from the request before sending it to Google Analytics. Or sending specific data only to one specific platform.
It also satisfies the users' privacy demands because soon all third-parties cookies will be blocked by the major browsers.

Connect any Source and Blend Data into One Dashboard

What ever, and where ever the data. We can connect databases, like  BigQuery, MySQL, and PostgreSQL, Google products like Google Ads, Analytics, Display & Video 360, Search Ads 360, OR Sheets, YouTube, and Search Console, Or even .csv files in one dashboard to see a holistic view of the data.

Daam’s Professionals team will help you to:

  • Create the Tag Manager server account & container.
  • Set up a Google Cloud Platform (GCP) tagging server.
  • Configure the server domain (custom domain).
  • Send your data to GTM SS with the GA4 stream.
  • Upgrade your current Client-Side GTM container.
  • Set up Social conversion API (CAPI) or any 3rd party support GTM Server-Side implementation