[GA4] Analytics 360 property VS. a standard Google Analytics 4 property
GA4 is the next generation of Analytics that tracks users' interactions based on events. This gives us the flexibility to unify data across platforms (websites, iOS Apps, and Android Apps) to better understand the customer journey.
Google Analytics 360 is the enterprise level of GA which provides higher limits for data collection, sampling, reporting, data retention, configurations, and export to BigQuery.
More Events & Parameters...
Less Sampling & More API Tokens...
Longer Data Retention
GA4. VS GA4 360.
|Feature||Google Analytics 4 (standard)||Google Analytics 4 (360)|
|Distinct Events per stream (Apps)||500||2000|
|Events Marked as Conversions||30||50|
|Parameters per Event||25||100|
|event-scoped custom dimensions per property||50||125|
|event-scoped custom metrics per property||50||125|
|User-scoped custom dimensions per property||25||100|
|Exploration Reports Creation per User||200||200|
|Exploration Reports Shared per Property||500||1000|
|API Tokens per Day||25,000||250,000|
|Data Retention||14 Months||50 Months|
|Events Export to BigQuery per Day||1,000,000||Billions|
|Events Export to BigQuery (Streaming)||Unlimited||Unlimited|
|Roll-up Properties & Sub-properties||0||100|
|Data Sampling Quota Limit||10 Million Events||1 billion Events|