GTM Server-Side & Social Media CAPI

GTM-CAPI

Control 3rd partiers tags and enhance website performance with Server-Side GTM

Move tracking events & social pixels from your website or app to a server-side Google Tag Manage with a container on Google Cloud Platform (GCP)

How Server-Side GTM Can Help?

GTM Server-Side will save the hosting resources, secure data, and enhance site speed by sending the data only once to your tracking server sGTM, then distributing it to different parties like Facebook Conversions API, Snapchat Conversions API (CAPI), Tiktok Event API … etc.
Get much more centralized control of data before sending it to different vendors. You can also filter, overwrite, or manipulate data before sending it out of your ss-GTM, for example, remove Personal Identifiable Information (PII) from the request before sending it to Google Analytics. Or sending specific data only to one specific platform.
It also satisfies the users’ privacy demands because soon all third-parties cookies will be blocked by the major browsers.

Connect any Source and Blend Data into One Dashboard

What ever, and where ever the data. We can connect databases, like BigQuery, MySQL, and PostgreSQL, Google products like Google Ads, Analytics, Display & Video 360, Search Ads 360, OR Sheets, YouTube, and Search Console, Or even .csv files in one dashboard to see a holistic view of the data.

    Set up your Google Tag Manager (GTM) server account and container to enhance data collection and tracking accuracy. By moving tag processing to a dedicated server, you improve website performance, boost data security, and gain more control over your analytics infrastructure.

    Launch a dedicated tagging server on Google Cloud Platform (GCP) to support server-side tracking with Google Tag Manager (GTM). This setup enhances data privacy, improves website performance, and ensures more reliable data collection by processing tags on the server instead of the user’s browser.

    Set up a custom domain for your server-side Google Tag Manager (GTM) container, ensuring better brand alignment and improving data accuracy. A custom domain enhances security, optimizes tracking, and reduces data loss due to browser restrictions, all while maintaining consistency across your digital infrastructure.

    Streamline your data flow by sending it from Google Analytics 4 (GA4) to Google Tag Manager Server-Side (GTM SS). This integration enhances data accuracy, reduces browser-based limitations, and allows for more reliable event tracking, providing a more complete view of user behavior while improving performance and security

    Enhance your existing client-side Google Tag Manager (GTM) container by transitioning to a server-side setup.

    Integrate Social Conversion API (CAPI) or other third-party services with your Google Tag Manager Server-Side setup to ensure accurate conversion tracking and seamless data flow. This setup enhances your ability to measure and optimize marketing performance across various platforms, ensuring reliable and precise data collection for improved campaign effectiveness.

    Our GTM Server-Side & CAPI Services

    Start your journey towards enhanced social media marketing performance. Contact one of our GTM certified experts today.

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    Trusted by some of the biggest companies in the Kingdom

    Virgin Megastore logo – official partner of Daam Al-Arabia, optimizing retail performance with data-driven solutions and digital engagement strategies.
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    Al Nahdi logo – official partner of Daam Al-Arabia, empowering healthcare and retail success through data-driven strategies and digital solutions.
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