Why Digital Experience in 2025 Is a Business Priority — and What Many Brands Still Miss
In 2025, the digital experience is no longer a “nice-to-have” — it’s central to how customers perceive and engage with brands. Yet, for many businesses, understanding what users actually experience on their websites and apps remains a blind spot.
At Daam Al-Arabia, we’re collaborating with Contentsquare, a global leader in digital experience analytics, to bring deeper insights into user behavior for brands in Saudi Arabia and the wider region. But before discussing solutions, it’s crucial to raise awareness about why digital experience should be a top business priority and what happens when it’s not.
The Unseen Challenges Users Face Every Day
According to Contentsquare‘s 2025 Digital Experience Benchmarks, which analyzed 90 billion sessions from 6,000 websites globally, brands are still struggling with friction points that drive users away. Here’s what the data reveals:
1. Rising Costs and Declining Traffic
- Cost per Visit Increased by 9%: As organic traffic declined, businesses had to invest more to attract visitors.
- Overall Traffic Dropped by 3.3%: A significant decrease in the number of visits to websites.
2. Decreased Content Consumption
- Content Consumption Fell by 6.5%: Visitors viewed less content, particularly first-time visitors, indicating potential engagement issues.
3. Persistent User Frustration
- User Frustration Decreased by Only 1.8%: Despite efforts, many brands still struggle to deliver seamless online journeys, leading to user frustration.
4. Declining Conversion Rates
- Conversions Dropped by 6.1%: An increase in bounce rates led to a decrease in conversions, highlighting the need for optimized user experiences.
5. Slight Increase in Returning Traffic
- Returning Traffic Increased by 1.9%: Sites with higher retention earned more engagement, emphasizing the importance of building customer loyalty.
Why Should This Matter to Every Business?
These statistics aren’t just numbers—they directly affect revenue, retention, and brand perception.
Here’s what poor digital experiences lead to:
- High user frustration → Increased bounce rates & lost customers
- Slow or unoptimized journeys → Lower conversion rates
- Lack of visibility into user struggles → Missed opportunities for optimization
In markets like Saudi Arabia, where digital adoption is accelerating, and customers expect instant, smooth, and relevant experiences, ignoring digital experience puts businesses at a significant competitive disadvantage.
Moving Beyond Surface Metrics
Most brands today track basic analytics — like visits, bounce rates, and conversions — but these metrics don’t explain why users leave or where they struggle.
The real question isn’t just how many people visited, but how many left frustrated — and why.
This is where understanding user experience (UX) in depth becomes critical.
The Role of Daam Al-Arabia & Contentsquare
Through our collaboration with Contentsquare, Daam Al-Arabia aims to help brands gain deep visibility into user journeys, identifying:
- Detect frustration points from rage clicks to dead ends.
- Identify hidden barriers preventing conversions.
- Understand mobile vs. desktop performance gaps.
- Personalize experiences based on real user behavior.
The goal isn’t just tracking users—it’s understanding them to create seamless, frustration-free digital journeys.
Final Thoughts: 2025 is the Year of the User
As we move deeper into 2025, brands need to ask themselves:
- Do we truly understand how users experience our website or app?
- Are we aware of the frustrations and obstacles driving customers away?
- What could improved experiences mean for our growth, loyalty, and reputation?
The difference between a thriving digital brand and one that struggles often comes down to how well they understand and serve their users online.
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