In today’s data-driven world, choosing the right analytics platform is critical. Google Analytics 4 (GA4) is the new standard, but for enterprise scale, Analytics 360 offers powerful enhancements.
Here’s how to decide what works best for your business.
Feature Comparison
A side-by-side breakdown of the key differences between the standard and enterprise versions of Google Analytics.
| Feature | GA4 (Free) | Analytics 360 (Paid) |
| Monthly event volume | Up to 50M events | Up to 25B+ events (scalable) |
| Custom dimensions & metrics | 25 user / 50 event | 100 user / 125 event |
| Conversion events | 30 per property | 50 per property |
| Audiences | 100 per property | 400 per property |
| Data retention (Explorations) | Up to 14 months | Up to 50 months |
| Data freshness | 24–48 hours | 4–12 hours |
| Advanced Features | ||
| Sub-properties | ❌ Not available | ✅ Available |
| Roll-up properties | ❌ Not supported | ✅ Supported |
| Predictive metrics (ML) | ✅ Limited | ✅ Enhanced (higher accuracy) |
| Attribution modeling | ✅ DDA (standard) | ✅ DDA with longer lookback |
| Funnel & pathing reports | ✅ Basic | ✅ Unsampled, enhanced analysis |
| Integrations | ||
| Google Ads | ✅ Supported | ✅ Supported |
| DV360, CM360, SA360 | ❌ No access | ✅ Full GMP integration |
| BigQuery export | ✅ Daily (sampled) | ✅ Real-time, unsampled |
| Firebase / GA4 App tracking | ✅ Integrated | ✅ Integrated |
| Looker Studio | ✅ With quota limits | ✅ High quota, faster performance |
| Reporting & Analysis | ||
| Explorations performance | ⚠️ May lag on high volume | ✅ Optimized |
| Data API quota | 10K tokens/day | 250K+ tokens/day |
| Custom dashboards | ✅ Supported | ✅ Supported (faster refresh) |
| User Management | ||
| IAM roles | Basic | Enterprise-grade (SSO/SAML) |
| Access controls | Basic | Org-level policies |
| Support & SLA | ||
| Customer support | Community / Help docs | Dedicated Google support + SLA |
| SLA (uptime / data delivery) | ❌ None | ✅ Guaranteed |
| Ideal For | ||
| Use case | SMEs, single-brand properties | Enterprises, agencies, multi-brand ops |
| Licensing and Pricing | Free | Paid |
When GA4 Free is Enough
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Ideal for SMBs, new digital projects, and straightforward ecommerce.
- Offers robust event-based tracking with unlimited access to standard reports and funnels.
- Supports 1M events/day to BigQuery, with integrated data export
- Great for essential campaigns and foundational analytics needs.
You get solid visibility without additional cost.
Why Choose Analytics 360
Fully built on GA4’s interface, Analytics 360 brings enterprise-grade scalability:
- Scale & accuracy: Handle billions of events per query and avoid sampling in large datasets.
- Advanced analytics: Support for more parameters, audiences, and conversions enables sophisticated targeting.
- History: Access up to 50 months of data for trend analysis.
- Organizational clarity: Use roll-up and sub-properties for unified views across brands or regions.
- Report Customization : Tailor the entire Analytics 360 reporting experience to individual users depending on their responsibilities.
- Reliable service: 99.9% data collection uptime and support during business hours
- Integrated stack: Better connectivity with Search Ads 360, DV360, BigQuery, CRM systems, and more
Which Option Should You Choose?
Start with GA4 Standard if :
- You’re just starting or have modest traffic
- You need foundational analytics and funnel visibility
- BigQuery export volume stays within limits
Upgrade to Analytics 360 if :
- You collect millions of events daily or have global properties
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You need long-term data for trend analysis
- You require enterprise reporting, governance, and support
- You integrate across the full Google Marketing Platform stack
How Daam Al-Arabia Can Help
As a certified Google Analytics professionals , Daam Al-Arabia guides you whether you’re launching GA4 or upgrading to Analytics 360:
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Setup, tagging, and BigQuery integration
- Custom dashboards in Looker Studio
- Data governance using roll-ups & user access controls
- Media tracking via 360 platform integrations
- Ongoing support and optimization
Whether you’re launching a new app or optimizing an existing one, Daam Al-Arabia helps you turn insights into outcomes.
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