Driving Massive Revenue Growth Through Automated, Multi-Channel Personalization

Alesayi Electronics

By partnering with Daam Al-Arabia and leveraging WebEngage, the company successfully optimized customer retention and recovered lost revenue from funnel drop-offs. This data-driven strategy resulted in a staggering 78% week-over-week revenue increment and an 81.6% uplift in average conversions.

Introduction

Founded in 1998, Alesayi Electronics (AEC) is a leading distributor of consumer electronics and home appliances in Saudi Arabia. As a subsidiary of the Mohamed Omar Alesayi Group, AEC manages an extensive portfolio of globally recognized brands, including TCL, LG, Hoover, Dreame, Vestel, and Galenz. The company reaches customers nationwide through retail, digital, and distribution networks, continually evolving to deliver value in line with the goals of Saudi Vision 2030

The Partnership: DAAM & WebEngage with Alesayi Electronics

Daam Al-Arabia, Saudi Arabia’s leading Data Analytics agency, partnered with Alesayi Electronics to transform their digital marketing through the implementation of WebEngage, a marketing automation and customer retention platform.

Daam Al-Arabia & WebEngage deployed a multi-faceted strategy focusing on:

Customer Journey Mapping

Identifying critical touchpoints and moments of opportunity in Alesayi Electronics’s user journey

Multi-Channel Activation

Implementing coordinated campaigns across Email, SMS, WhatsApp, Web Push, On-site and In-App notifications

Personalized Communications

Targeting the users with timely personalized communications to ensure relevancy and increased engagement

Automated Journey Orchestration

Building intelligent workflows to nurture leads and recover lost revenue

The Challenge

As Alesayi Electronics scaled its digital footprint, a number of strategic gaps came into focus, each representing a meaningful opportunity to strengthen customer engagement and drive sustainable growth:

Key engagement channels such as On-site Notifications and In-app Messaging remained largely untapped.
Valuable revenue opportunities were being missed at critical conversion points across the customer journey.
Limited capabilities for advanced customer segmentation and data-driven audience targeting.
Marketing communications were spread across multiple platforms, creating challenges in delivering a unified omnichannel customer experience.

WebEngage for Alesayi Electronics

Alesayi Electronics’ core challenge was not acquiring users, but maximizing value from an already active, high-frequency user base. While the app supported multiple transaction types, users often dropped off at critical moments, during browsing, payment initiation, or after completing a single transaction.

In order to fully leverage WebEngage’s capabilities, DAAM’s team worked closely with the Alesayi Electronics team to facilitate the implementation and activation of several key initiatives to transform the engagement for Alesayi Electronics’ user base.

The Solution: A 5-Step Engagement Transformation

Step 1: Lifecycle & Funnel Mapping

Daam Al-Arabia worked closely with Alesayi’s team to map the full user journey, from app install and onboarding to repeat transactions and long-term retention. High-impact drop-off points were identified across browsing, payment initiation, and post-purchase stages.

Step 2: Native Salla Integration

Integrated WebEngage for Alesayi Electronics using the native plugin on Salla platform to ensure all data points are captured accurately and migrated all historical users and event data to ensure full segmentation and retargeting from day one of going live.

Step 3: Behavioural Segmentation

Enable precise targeting without over-communication based on user behavior and attributes:

Transaction Frequency.
Session Activity and User Affinity.
Funnel Progression.
Known vs. Unknown User Status.

Step 4: Always-On Journey Implementation

Created and launched data-driven , always-on journeys to address the most critical gaps:

Browse Abandonment.
Incomplete Payments.
Repeat Transaction Acceleration.
In-app Engagement.
Each journey was event-triggered, time-bound, and optimized with frequency caps.

Step 5: Channel Strategy & Optimization

All communication channels were utilized in a data-driven strategy to ensure the maximum ROI was achieved within the shortest period and continuously optimized to exceed the targeted KPIs .

Channel Performance

Personalized and Data-driven segmented campaigns generated 770+ campaigns within the first 30 days of going live with WebEngage

WhatsApp: 61x ROI

Personalized On-Site: 13.5% CTR

App Push: 10% Avg Conversion Rate

Email: 70x ROI

Key Success Factors

The strategic success of the project hinged on three core pillars: Data-Driven Personalization that targeted users based on real-time behavior, Journey Automation that automatically recovered lost revenue at critical funnel drop-offs, and Multi-Channel Orchestration to deliver a seamless, unified experience across five distinct platforms.

Data-Driven Personalization

By leveraging WebEngage’s behavioral tracking and segmentation capabilities, Daam Al-Arabia created hyper-targeted campaigns that resonated with different user segments, dramatically improving engagement rates.

Journey Automation

Automated workflows successfully addressed critical shopping funnel drop-off points in real-time, recovering revenue that would have otherwise been lost.

Continuous Optimization

Regular performance monitoring enabled rapid iteration and optimization, particularly evident in October’s 129% conversion uplift despite lower traffic.

Multi-Channel Orchestration

The coordinated approach across all communication channels ensured consistent messaging while respecting customer channel preferences, maximizing reach and impact.

Cultural Relevance

Campaigns like the Eid promotion demonstrated deep market understanding, leveraging cultural moments for maximum impact.

The Result

The Daam Al-Arabia, WebEngage, and Alesayi Electronics partnership exemplifies how strategic implementation of marketing automation technology, combined with deep analytics expertise, can drive transformational business results. In just 30 days , the collaboration delivered:

Revenue Increment (WoW)

On-Site Revenue Growth (WoW)

Funnel Completion WoW

Average Conversion Uplift

Conversions Through Automation

The Brand Team talks

Our partnership with Daam Al-Arabia has been highly successful. Their team demonstrated strong expertise, professionalism, and responsiveness throughout the engagement. From WebEngage implementation and customer journey design to go-live and post-launch support, they consistently delivered value, provided actionable recommendations, and ensured a smooth, seamless experience

Ibrahim Eljammal

Alesayi Electronics, Omnichannel Sales Manager

Why Work With Us?

Trusted by Saudi Arabia’s Leading Brands

As Alesayi Electronics continues to expand its digital presence and Daam Al-Arabia implements the next phase of optimization strategies, this partnership is poised to set new benchmarks for e-commerce success in Saudi Arabia’s competitive electronics and appliances market.

Partner with us and unify your marketing across push, in-app, and WhatsApp to deliver immediate, measurable results. Our proven framework scales revenue and ensures growth with data-backed, high-impact ROI.

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Alesayi Electronics

Introduction